The Marketplaces Industry is rallying to help Maui residents and businesses devastated by last week’s wildfires. More than 100 people have died, and that number is expected to rise. More than 2,200 buildings are damaged or destroyed.

The fires burned down the  entire commercial property market in the island’s chief cruise ship port of Lahaina, CoStar reported, and most say it will take years before the historic town and onetime capital of the Hawaiian Kingdom is rebuilt. Rebuilding costs will top $5.5 billion, the Pacific Disaster Center and Federal Emergency Management Agency estimate, and insurers are on the hook for some $1 billion, Reuters reported, citing Moody’s.

How to Help

Members of the Marketplaces Industry can offer financial support through American Red Cross. Visit the organization’s website to donate online and to find directions for donating by mail, giving stocks or mutual funds, wiring funds or making an ACH transfer. You also can donate by phone at 800-435-7669.

Madison Marquette

Madison Marquette will host a virtual food drive for the Maui Food Bank. A QR code on the websites of all the properties it manages will direct visitors to donate, as will links on the properties’ social media pages.

Pacific Retail Capital Partners

Pacific Retail Capital Partners has launched a national #ExtendAloha campaign with a local 501(c)3, DTL Foundation, to establish the Maui Fire Relief Fund. The campaign encourages people to wear floral-patterned shirts on Fridays through the end of 2023, to contribute to the fund and to post videos online with the hashtag ExtendAloha. All proceeds will support Maui residents, and PRCP will match the first $10,000 raised. Donate at dtlfoundation.org/mauifire.

PRCP also is hosting a Kōkua for Maui Sample Size Toiletries & Personal Care Drive at its Queen Ka’ahumanu Center in Kahului, Maui, which was not affected by the fires. The drive will run through Aug. 28, and PRCP will package donations into kits and distribute from the center. Businesses and individuals can mail sample size personal care items and toiletries to Queen Ka‘ahumanu Center, ATTN: Management Office, 275 W. Kaahumanu Ave., #1200, Kahului, HI, 96732.

Additional PRCP dropoff locations participating include:

• Plaza West Covina at 112 Plaza Drive, West Covina, California 
• Capital Mall at 625 Black Lake Blvd. Southwest, Olympia, Washington 
• The Shops at South Town at 10450 State St., #2320, Sandy, Utah 
• Kings’ Shops at 250 Waikōloa Beach Drive, Waikoloa Village, Hawaii 
• Eastridge Center at 2200 Eastridge Loop, San Jose, California 
• Parkway Plaza at 415 Fletcher Parkway, El Cajon, California  
• Park Place at 5870 E. Broadway Blvd., Tucson, AZ 85711

For information about collecting goods for the drive at your own properties, email PRCP’s Jaime Roberts at jroberts@pacificretail.com.

Queen Ka’ahumanu Center also is using its guest services station daily from 2 to 6 p.m. as the primary donation dropoff location for Maui Rapid Response, accepting essentials like sleeping bags, baby items, solar lights, flashlights, headlamps, camping stoves and fuel, water filters, feminine products, towels, blankets, pillows, bottled water and reusable bags.

Additionally, the Maui County donation location has moved to the Queen Ka‘ahumanu Center parking lot, accepting drive-up donations from 8 a.m. to 4:00 p.m. The immediate need is for nonperishable food, specifically protein and vegetables, water, handwashing stations, water totes, outdoor sinks, portable charging stations, wheelchairs and tents. Visit www.mauinuistrong.info for information on how to donate, volunteer or get support.

And on Sept. 15 from 6:30 to 8 p.m., Queen Ka‘ahumanu Center’s Kama‘āina Nights concert series event will feature a candlelight benefit to support those impacted by the fires. The event will feature local musicians and community resources and providers.

M&J Wilkow

“We are heartbroken at the unimaginable loss of life in Maui due to the horrific wildfires,” said Mark Wilkow, president of M&J Wilkow, which managed the 147,000-square-foot Outlets of Maui in Lahaina. “The Outlets of Maui has been destroyed by the fires, along with many of our fellow area businesses. We are focused on supporting our staff, who have been directly affected in tragic ways, and the Lahaina and Maui communities in any way possible; the needs are immeasurable.”

At its properties across the country, M&J Wilkow is collecting items needed by Maui residents. The company also is requesting monetary donations be made directly to the Maui Strong Fund. The full 100% of those funds will go to community needs.

“We cannot predict the future,” said Wilkow. “We can only hope that the people of Maui will find solace in the outpouring of support from the many people and organizations who are helping to provide food, clothing, shelter and comfort to those impacted by this tragedy.”

For Those Who Need Help

“American Red Cross and Maui County continue to staff and support five shelters where food, water, hygiene kits and other essential resources are provided to survivors who are unable to return home,” according to an Aug. 15 FEMA press release. “FEMA survivor assistance specialists are located at the shelters helping people register for federal assistance. Those affected by the fires may visit a Red Cross shelter to get a hot meal, charge their phone and access other essential support.”

Residents in need can apply for assistance at a shelter, at 800-621- 3362, on the FEMA app or at www.disasterassistance.gov. According to FEMA: “The U.S. Small Business Administration has more than 30 staff on the ground in Hawaii and will be phasing in more staff to support. Survivors and businesses who register for FEMA assistance will also be eligible for low-interest disaster loans. Businesses may receive up to $2 million for physical damage or economic injury. SBA can also lend additional funds to businesses and homeowners to help with the cost of improvements to protect, prevent or minimize the disaster damage from occurring in the future.”

FROM THE ICSC SMALL BUSINESS CENTER: How to Apply for an SBA Disaster Loan