Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

C+CT

Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

C+CT

Kohl’s grabs market share from shuttered rivals

November 20, 2018

Kohl's is approaching the holiday season with the wind at its back, thanks in part to sales gains from shuttered rivals and a promising partnership with Amazon.com.

The Wisconsin-based department store chain reported a 2.5 percent increase in same-store sales for the third quarter. At the company’s physical stores, comparable-store sales were flat, while its sales on the digital side increased to the mid-teens.

Amazon customers may return online purchases to the Kohl's store in Bucktown, Chicago

Amazon customers may return online purchases to the Kohl's store in Bucktown, Chicago

The retailer gained market share from competitors that closed stores during the quarter, says CFO Bruce Besanko. Among those competitors is The Bon-Ton, which closed 212 stores and which is a co-anchor with Kohl's at some centers.

“In total, we believe approximately one-third of our store base is being favorably affected by department-store-competitor store closings, a significant increase over the one-fourth that benefited last year,” Besanko said. "We expect the Bon-Ton closures to be especially opportunistic, given the strong overlap of their store and customer base with ours in markets where we tend to outperform. This increase in closures provides a unique opportunity to capture market share.”

Amazon operates branded boutiques inside 30 Kohl's stores

Amazon operates branded boutiques inside 30 Kohl's stores

The company is investing in new technologies for its stores. “Stores are here to stay, but their role is evolving,” CEO Michelle Gass told analysts on the company's earnings call. “This quarter we launched two pilot stores where we are testing a new customer-service-center concept that includes a centralized checkout, a new impulse-merchandising approach, self-checkout, new self-service kiosks and BOPIS lockers. We’re also equipping our associates with iPads to be able to assist customers through mobile 'endless aisle.' ”

Kohl’s will also continue its pilot with Amazon, thanks to enthusiastic response from customers, Gass says. The retailer now accepts Amazon merchandise returns at about 100 stores in three markets and has tripled the number of Amazon shops operating inside Kohl’s stores, to 30. “We’ll be selling Amazon-branded products across all stores for the holiday season.”

By Brannon Boswell

Executive Editor, Commerce + Communities Today

Commerce + Communities Today

Receive C+CT’s trendspotting, case studies, profiles, Q&As and updates on the people and companies that make up the Marketplaces Industry.

Sign up now