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Generative artificial intelligence is reshaping the retail landscape, influencing consumer choices and retail strategies. Salesforce’s recent Connected Shoppers Report highlights consumers’ growing embrace of generative AI and its integration into retail operations while shedding light on the dynamics between digital and physical shopping experiences.
To learn how small business owners can harness these insights, check out this article from Small Business Trends.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more