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Press Release

ICSC Releases 2022 Post-Thanksgiving Weekend Survey Results

November 30, 2022


ICSC’s Post-Thanksgiving Weekend Survey Results Show More Than 200 Million Shopped Over the Weekend

ATTN:  Retail/Real Estate/Business Editors and Reporters


WHAT: Consumer shopping behavior data for Thanksgiving Weekend

WHEN:  The ICSC Post-Thanksgiving Weekend Report encompasses two surveys conducted online on November 25, 2022, and November 28, 2022, with a demographically representative U.S. sample of 1,005 and 1,008, respectively.

QUOTE:  “The early start to the shopping season didn’t stop people from shopping on Black Friday and throughout the holiday weekend, including Cyber Monday – and consumers indicated they still have more shopping to do.  Discount department stores saw particularly strong traffic, and in-store shopping overall was positive as deals extended across the weekend. Not surprisingly, shoppers are seeking the best prices and deals and seem willing to wait until they can find them. “
- Tom McGee, President & CEO, ICSC  


  • Over the five-day period beginning on Thanksgiving and ending Cyber Monday, 78% of U.S. adults – 201.5 million people – shopped or spent money this Thanksgiving Weekend, the same percentage as in 2021.
  • Most spent on holiday gifts for others (66%), dining (46%) as well as other holiday-related items (25%).
  • 66% of holiday weekend shoppers – approximately 119.7 million adults – spent money at a physical store this holiday weekend, up 5% from last year.
  • Nearly half (48%) made purchases from Amazon or other pure-play online retailers.
  • Shoppers cited the ability to physically see or touch merchandise (50%), browsing for new gift ideas (35%) and an overall preference for in-store shopping (34%) as primary motivations for visiting a store.
  • Of those who shopped online, the largest segment (63%) cited convenience, while half cited cheaper prices or better promotions.
  • Consistent with recent years, most that made purchases did so at discount department stores (61%), while restaurants and dining moved into the second spot (36%) and traditional department stores dropped to third (31%).
  • Most spending occurred on Black Friday, with consumers reporting that they did 38.7% of their total weekend spending that day. Cyber Monday accounted for 18.3% of spending.
  • 54% of shoppers shopped with small or locally owned community businesses to show support.
  • 50% agreed they shopped just as much or more over the long weekend as they have in years past, and 67% agreed the deals weekend remained just as important for their holiday shopping.
  • Overall, 73% of Thanksgiving Weekend shoppers visited a shopping center during the long weekend to shop or for other activities and services.

About ICSC
The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies.  ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high-impact marketing and public relations that influence opinion; provides an enduring platform for professional success; and creates forward-thinking content with actionable insights – all of which drive industry innovation and growth.  For more information, please visit www.ICSC.com.


Stephanie Cegielski

Vice President, Research & Public Relations