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LAS VEGAS, May 23, 2016 – The International Council of Shopping Centers (ICSC) has announced the winners of the 2016 U.S. MAXI Awards, highlighting the retail real estate industry’s most innovative events, programs and technologies that added value to shopping centers across the country. ICSC honored the winners on Sunday during RECon, the global retail real estate convention.
The category descriptions and respective award recipients are as follows.
The 2016 Traditional Marketing winners executed outstanding strategies across a number of subcategories including advertising, business-to-business, cause-related marketing, event and sales promotions, and public relations. The following winners utilized myriad resources to re-energize their properties and support their respective communities:
The NOI Enhancement category recognized notable properties that significantly enhanced net operating income at their centers. The following award recipients outpaced the competition across the categories of leasing, marketing/sponsorship and operations/overall:
The Digital/Emerging Technology award winners executed successful integrated digital and social media campaigns. Utilizing digital strategies, the winners offered a range of immersive, interactive, and innovative experiences for consumers that achieved brand and marketing communication goals.
About ICSC
Founded in 1957, ICSC is the global trade association of the shopping center industry. Its more than 70,000 members in over 100 countries include shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. The shopping center industry is essential to economic development and opportunity. They are a significant job creator, driver of GDP, and critical revenue source for the communities they serve through the generation of sales taxes and the payment of property taxes. These taxes fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. Shopping centers aren’t only fiscal engines however; they are integral to the social fabric of their communities by providing a central place to congregate with friends and family, discuss community matters, and participate in and encourage philanthropic endeavors. For more information about ICSC visit www.icsc.com and for the latest news from ICSC and the industry go to www.thecenterofshopping.com.
CONTACT
Noelle Malone
Media Relations Coordinator
+1 646-728-3540
nmalone@icsc.org
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