ICSC Announces Recipients of the 2019 Latin America & Caribbean Shopping Center Awards

NEW YORK (November 7, 2019) – The International Council of Shopping Centers (ICSC) announced the winners of the 2019 ICSC Latin American & Caribbean Shopping Center Awards competition, recognizing outstanding achievement across the region’s retail real estate industry. The annual awards program showcased 14 Gold winners and 19 Silver winners, who outshined the competition in Design & Development, Marketing and Retail categories. 

The competition received wide-ranging submissions from Latin America and the Caribbean’s leading shopping center owners, developers, management companies, architects, designers and retailers. ICSC announced the winners during an awards ceremony at ICSC RECon Latin America & Caribbean in Lima, Peru. They are as follows, by category:

Design & Development
Gold

• Mercado Andares in Zapopan, Mexico

Silver

• Mallplaza Arequipa in Arequipa, Peru
• Plaza San Pedro Mexicali in Mexicali, Mexico

Design & Development – New Development
Gold

• Shopping Estação Cuiabá in Cuiaba, Brazil
• Viva Envigado in Envigado, Colombia
• Viva Tunja in Tunja, Colombia

Silver

• Mall Vivo Coquimbo in Coquimbo, Chile
• MallPlaza Manizales in Manizales, Colombia
• Mallplaza Arica in Arica, Chile

Marketing – Advertising 
Gold

• The Wrong Gift at Real Plaza in Lima, Peru

Silver

• Cartones y Dragones at Costanera Center in Santiago, Chile
• Let´s Give the Best at Unicenter in Martinez, Argentina

Marketing – Cause-Related 
Gold

• Mueller Ecodesing Social at Shopping Mueller in Curitiba, Brazil
• Pijamada en Nuevocentro Shopping at Nuevocentro Shopping in Montevideo, Uruguay

Silver

• A Great Encounter at Plaza del Sol Piura in Piura, Peru
• Plastic (Bag) Free Oceans at Mallplaza in Santiago, Chile

Marketing – Digital/Emerging Technology 
Gold

• Viva Envigado Smart WiFi at Viva Envigado in Envigado, Colombia

Silver

• Demos Tiempo a la Navidad at Mallplaza in Santiago, Chile
• Mall En Vivo at Vivocorp S.A. in Santiago, Chile
• Pluss Store Launch Campaign at Open Plaza Ovalle in Ovalle, Chile

Marketing – Grand Opening, Expansion & Renovation  
Gold

• Centro Gran Carchá Grand Opening and MKT Campaign at Centro Gran Carchá in San Pedro Carchá, Guatemala

Silver

• Dragons Campaign at Mallplaza Arequipa in Arequipa, Peru
• Viva Envigado Opening at Viva Envigado in Envigado, Colombia

Marketing – NOI Enhancement 
Silver

• Macroplaza Insurgentes Growing NOI at Macroplaza Insurgentes in Tijuana, Mexico

Marketing – Public Relations  
Gold

• Mercado Justo at Alto Las Condes in Santiago, Chile
• REDISEÑA 2019 at Montevideo Shopping in Montevideo, Uruguay

Silver

• Communicating Program at Mallplaza Perú in Lima, Peru
• We Value the Time of Our Collaborators at Mallplaza Perú in Lima, Peru

Marketing – Sales Promotion & Events  
Gold

• Giant bath "Inflatable Ducks" at Santafé Medellín Shopping Center in Medellín, Colombia
• Women Greatness at Commercial Citadel Unicentro Cali in Cali, Colombia

Silver

• Music Fest Alto Palermo at Alto Palermo Shopping in Capital Federal, Argentina
• Viva Envigado Smile Zone at Viva Envigado in Envigado, Colombia

Retail 
Gold

• Louder in Zapopan, Mexico

For more information about ICSC’s awards and to submit an entry, please visit www.icsc.com/who-we-are/awards-recognition/global-awards.

About ICSC
ICSC serves the global retail real estate industry. We provide our 70,000+ member network in over 100 countries with invaluable resources, connections and industry insights, and actively work together to shape public policy. For more information about ICSC visit www.icsc.com.