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Press Release

ICSC Announces 2021 MAXI Awards Winners

July 30, 2021

NEW YORK – ICSC is pleased to announce the recipients of the 2021 MAXI Awards. The MAXI Awards recognize innovative events, programs and technology that add value to shopping centers and companies across the United States and Canada. The categories are designed to recognize the evolution of the industry while rewarding creativity and innovation.​​


<10K (SHOPPING CENTERS OVER 500,001 SQUARE FEET)

Gold winners

  • Atlantic Station @ Home – COVID Video Series, Atlantic Station/Hines, Atlanta, GA
  • Celebrating the Senior Class of 2020, The Waterfront, M & J Wilkow Properties, LLC, Homestead, PA

Silver winners

  • Broadway Commons Drive-in Series, Broadway Commons, Pacific Retail Capital Partners, Hicksville, NY
  • Halloween Drive-Thru, The Shops at Montebello, Pacific Retail Capital Partners, Montebello, CA
  • Hawthorn Mall: SEE Centennial Lounge, Centennial, Vernon Hills, IL
  • Hawthorn Mall’s Festival of Trees, Hawthorn Mall, Centennial, Vernon Hills, IL
  • KOALA-FY, Valley Mall, CenterCal Properties, Union Gap, WA


<10K (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)

Gold winner

  • Holiday Dilemmas at The District at Green Valley Ranch, Vestar, Henderson, NV

Silver winners

  • 2020 Adopt-A-Tree Holiday Exhibit, The Town Center at Levis Commons, Hill Partners, Inc., Perrysburg, OH
  • COVID Crisis Center Employee Lunch Hour, Glen Eagle Square, LaSalle Investments, Madison Marquette, The Third Spaces, Glen Mills, PA
  • Empire Outlets Helps the Community Form Healthy New Post-COVID Habits, Empire Outlets, BFC Partners, Madison Marquette, Staten Island, NY
     

COMMUNITY (COMPANY)

Gold winners

  • Kimco's Tenant Assistance Program (TAP) Provides Critical Assistance Throughout the COVID-19 Crisis, Kimco Realty Corp., Jericho, NY
  • Open for Small Business, Washington Prime Group, Open for Small Business, Columbus, OH
  • Oxford | #PassThePlate2020, Oxford Properties Group, OMERS, Toronto, Canada

Silver winners 

  • Feeding ouRCommunities, Regency Centers, Serramonte Center, Grand Ridge Plaza, Jacksonville, FL
  • ScholarSpree, Washington Prime Group, Columbus, OH
  • ShopCore Properties Serves Its Communities With “Feed the Pumpkin” Food Drive and More, ShopCore Properties, Chicago, IL
  • Westfield Cares (National), Unibail-Rodamco-Westfield, Los Angeles, CA, New York, NY
  • WPG Cares, Washington Prime Group, Columbus, OH


COMMUNITY (JOINT CENTERS)

Gold winners

  • Five Vestar Centers Help Kids, Seniors and Local Heroes Conquer the COVID Blues, The District at Green Valley Ranch (Henderson, NV), Pacific Commons Shopping Center (Freemont, CA), East Washington Place (Petaluma, CA), The Landing (Renton, WA), Downtown Pleasant Hill (Pleasant Hill, CA), Vestar
  • Moonlit Monsters + Munches, Tempe Marketplace (Tempe, AZ), Desert Ridge Marketplace (Phoenix, AZ), Vestar

Silver winners

  • #Feed Our Community, The Bay Centre, Cushman & Wakefield Asset Services UCL, Victoria, BC
  • A Big Primaris Thank You, Park Place Shopping Centre, Primaris Management Inc., A Division of H&R REIT, Lethbridge, Alberta, Canada
  • Santa From Home, Stone Road Mall Cataraqui Centre, McAllister Place, Regent Mall
  • Primaris Management Inc. , Primaris Management Inc. A Division of H&R REIT, Guelph, Ontario, Canada

COMMUNITY (SHOPPING CENTERS OVER 500,001 SQUARE FEET) 

Gold winners

  • Celebrating Black History Month at Marlborough Mall, Cushman & Wakefield Asset Services, Calgary, Alberta, Canada
  • Do Good With Delivery, The Bellevue Collection - Bellevue Square, Kemper Development Company, Bellevue, WA
  • Southcentre support to WAM Program, Southcentre Mall, Oxford Properties, Calgary, Alberta, Canada

Silver winners

  • Atlantic Station Arts Initiative, Atlantic Station, Morgan Stanley/Hines, Atlanta, GA
  • Dress the Heroes at Westfield Garden State Plaza, Westfield Garden State Plaza, Unibail-Rodamco-Westfield, Paramus, NJ
  • Easton Town Center's Feeding the Frontline Initiative, Easton Town Center, Easton and Steiner + Associates, Columbus, OH
  • Fall Fest, Northpark Mall, Pacific Retail Capital Partners, Ridgeland, Mississippi
  • Live @ Polaris, Polaris Fashion Place ®, Washington Prime Group, Columbus, OH
  • MainPlace Mall: Food & Diaper Drives Help Impact Millions, MainPlace Mall, Centennial, Santa Ana, CA
  • Montebello #ChalkWalk, The Shops at Montebello, Pacific Retail Capital Partners, Montebello, CA

COMMUNITY (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)

Gold winners

  • Feeding South Florida Food Distribution at Palm Beach Outlets, New England Development, West Palm Beach, FL
  • Kids Fun Zone Crafts & Culture during Covid, Crenshaw Imperial Plaza, NewMark Merrill Companies Inc., Inglewood, CA

Silver winners

  • Art Festival @ ONE DAYTONA, ONE DAYTONA, NASCAR, Daytona Beach, FL
  • Keep the MallMentum, Southbay Pavilion Mall, PCCP, Gerrity Group, LLC, Carson, CA


EXPERIENTIAL (COMPANY)

Gold winners

  • Regency Centers - Ultimate Tailgate Takeout, Regency Centers, LP, Jacksonville, FL
  • SweeTok Meet & Greet, Washington Prime Group, Columbus, OH

Silver winners

  • Post Your Love, Washington Prime Group, Columbus, OH
  • Summer Sweat Series, Washington Prime Group, Columbus, OH


EXPERIENTIAL (JOINT CENTERS)

Silver winners

  • Kids Market at Westfield Garden State Plaza (Paramus, NJ) and Westfield Galleria at Roseville, Unibail-Rodamco-Westfield, Roseville, CA

Outdoor Fitness Activations at Westfield Century City (Los Angeles, CA) and Westfield University Town Center (San Diego, CA), Unibail-Rodamco-Westfield

EXPERIENTIAL (SHOPPING CENTERS OVER 500,001 SQUARE FEET)

Gold winners

  • Flower Power Art Walk, The Orchard Town Center, Vestar, Westminster, CO
  • POSE: A Holiday Experience, The Summit, Bayer Properties, Birmingham, AL
  • Square One Experiences, Square One Shopping Centre, Oxford Properties Group, Mississauga, Ontario, Canada
  • The Holiday Market + Safe Santa, Westfield Century City, Unibail-Rodamco-Westfield, Los Angeles, CA
  • The Lighting of Avalon: A Twelve Day Celebration, Avalon, North American Properties, Alpharetta, GA
  • The Snow Globe Collection, Westfield University Town Center, Unibail-Rodamco-Westfield, San Diego, CA

Silver winners

  • #BeeStrongTogether, Hill Country Galleria, CBRE, Bee Cave, TX
  • 2020 Last Hurrah, The Gateway, Vestar, Salt Lake City, UT
  • A Charlie Brown Christmas at Fox Valley Mall, Centennial, Aurora, IL
  • Easton Community Drive-In, Easton Town Center, Easton / Steiner + Associates, Columbus, OH
  • Easton Sunset Series Drive-In, Easton Town Center, Easton / Steiner + Associates, Columbus, OH
  • Lunar New Year, Westfield Valley Fair, Unibail-Rodamco-Westfield, Santa Clara, CA
  • SATURDAY NIGHT NITRO!, Rosedale Center, Roseville, MN
  • Shining Bright Holiday Celebration, Windward Mall, JLL Property, Kaneohe, HI
  • Sip & Stroll, Desert Ridge Marketplace, Vestar, Phoenix, AZ


EXPERIENTIAL (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)

Gold winner

  • Opening Day on the Levee, Newport on the Levee, North American Properties, Newport, KY

Silver winners

  • Holiday Squares, Colony Squares, North American Properties, Atlanta, GA
  • Style Studios at the Shoppes, The Shops at Arbor Lakes, CBRE, Inc., Maple Grove, MN


IMPACT (COMPANY)

Gold winners

  • Connecting Business Owners with Omni-Channel Resources During COVID-19, Phillips Edison & Company, Cincinnati, OH
  • Oxford eGift Cards | A new way to buy, gift & send., Oxford Properties Group, Toronto, Canada

Silver winners

  • Brand Partnership with Nationwide Children’s Hospital’s On Our Sleeves Movement, Washington Prime Group, Columbus, OH
  • COVID-19 Crisis Response, CBL Properties, Chattanooga, TN

Pop Local, Edwards Realty Company, Orland Park, IL


IMPACT (JOINT CENTERS)

Gold winners

  • Open Air & Open for Business: Now Let's Open Our Minds, Downtown Silver Spring, Peterson Companies, Fairfax, VA
  • Oxford Properties: Supporting Food Markets, Square One Shopping Centre, Oxford Properties Group, Mississauga, Ontario, Canada


IMPACT (SHOPPING CENTERS OVER 500,001 SQUARE FEET)

Gold winners

  • BUZZFEST Winter Light Festival, Hill Country Galleria, CBRE, Bee Cave, TX
  • The Most Successful Restaurant and Foodie Destination in the Greater Montreal Area, Quartier DIX30 Mall, Oxford Properties, Quebec City, Canada

Silver winners

  • Easton Town Center's Safety Response Plan for COVID-19, Eaton Town Center, Easton / Steiner + Associates, Columbus, OH
  • Get in the Loop with HSC, Halifax Shopping Centre, Cushman & Wakefield Asset Services, Halifax, Nova Scotia, Canada
     

IMPACT (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)

Silver winners

  • Kailua Town Seek & Treat, Kailua Town, Alexander & Baldwin, Oahu, HI
  • Winterlude, Mercato, Madison Marquette, Naples, FL


INNOVATION (COMPANY)

Gold winners

  • Oxford | New ways to connect., Oxford Properties Group, Toronto, Canada
  • PECO Rewards Program, Phillips Edison & Company, Cincinnati, OH
  • Regency Merchant Support, Regency Centers, LP, Jacksonville, FL
  • UnLOCKing Success: CBL’s TurnKEY Approach to Supporting Retailers, West County Center (Des Peres, MO), Friendly Center (Greensboro, NC), South County Center (St. Louis, MO), CoolSprings Galleria (Franklin, TN), CBL Properties

Silver winners

  • Airport Contactless Mobile Ordering Platform at LAX, ORD & MIA Airports, Unibail-Rodamco-Westfield, Los Angeles, CA, New York, NY
  • Better Together, North American Properties, Greenwich, CT
  • Reopening Task Force, NewMark Merrill Companies, Inc., Woodland Hills, CA


INNOVATION (JOINT CENTERS)

Gold winner

  • CosmeCon.mp4, Pacific Retail Capital Partners, El Segundo, CA


INNOVATION (SHOPPING CENTERS OVER 500,001 SQUARE FEET)

Gold winners

  • Dinner and a Murder, The Orchard Town Center, Vestar, Westminster, CO
  • Late Nites on Westfield Street, Westfield Brandon, Unibail-Rodamco-Westfield, Brandon, FL
  • Legendary Fan, Rosedale Center, JLL, Roseville, MN
  • MainPlace Mall: Outdoor Dining and Live Music Series, MainPlace Mall, Centennial, Santa Ana, CA


Silver winners

  • DOCO Al Fresco, DOCO (Downtown Commons), CBRE, Inc., Sacramento, CA
  • Easton Town Center's Urban District Public Art Initiative, Easton Town Center, Easton / Steiner + Associates, Columbus, OH
  • Easton's EGLOOS, Easton Town Center, Easton / Steiner + Associates, Columbus, OH
  • Easton's Virtual Santa Experience, Easton Town Center, Easton / Steiner + Associates, Columbus, OH
  • Sleigh the Holidays - Black Friday, Rosedale Center, JLL, Roseville, MN
  • Sunset Series, Hill Country Galleria, CBRE, Bee Cave, TX


INNOVATION (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)

Gold winners

  • Bay Centre - Random Acts of Comfort, Bay Centre, Cushman & Wakefield Asset Services, Victoria, BC, Canada
  • From Tourists to Locals: How Royal Hawaiian Center Pivoted Marketing Efforts After COVID-19 Shut Down, Royal Hawaiian Center, Honolulu, HI
  • Holiday Reimagined, Galleria Shopping Center, Edina, MN
  • Mercato's Wild Things Virtual Circus, Mercato, Madison Marquette, Naples, FL

Silver winners

  • Camp Arbor Reimagined, The Shoppes at Arbor Lakes, CBRE, Inc., Maple Grove, MN
  • HIP Saves the Nations' Holiday Spirit, Harlem Irving Plaza, Harlem Irving Companies, Inc., Norridge, IL
  • North Pole Hotline, St. Albert Centre, Primaris Management Inc., St. Albert, Alberta, Canada
  • Santa Experience 2.0, Village Green Shopping Centre, BentallGreenOak (Canada) LP, Vernon, British Columbia, Canada
  • Sending Virtual Aloha, Town Center of Mililani, M & J Wilkow Properties, LLC, Mililani, HI 


LAUNCH (COMPANY)

Silver winner

  • Shop Now: Reimagine Shopping, Centennial, Dallas, TX


LAUNCH (SHOPPING CENTERS OVER 500,001 SQUARE FEET)

Gold winner

  • 5,475 Days + One Redevelopment Unveiling = An Atlantic Station, Hines, Atlanta, GA

Silver winners

  • The Peak of Redevelopment, Southlands Shopping Center, M & J Wilkow Properties, LLC, Aurora, CO
  • Valley Fair Expansion & Bloomingdale's Opening at Westfield Valley Fair, Unibail-Rodamco-Westfield, Santa Clara, CA
     

LAUNCH (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)

Gold winner

  • Bridgeview Box Park, Newport on the Levee, North American Properties, Newport, KY

Silver winner

  • The Promenade Shops at Briargate - Community Care Package: Cans, Cinema & Claus, The Promenade Shops at Briargate, Hines, Colorado Springs, CO


REVENUE (COMPANY)

Silver winner

  • Singles' Day at Westfield Valley Fair, Unibail-Rodamco-Westfield, Santa Clara, CA


REVENUE (JOINT CENTERS)

Gold winner

  • Street Eats Markets, Scarborough Town Centre (Scarborough, Ontario, Canada), Hillcrest Mall Centre (Richmond Hill, Ontario, Canada) Oxford Properties Group


REVENUE (SHOPPING CENTERS OVER 500,001 SQUARE FEET)

Silver winners

  • Holiday Market at Avalon, North American Properties, Alpharetta, GA
  • Open Air Market at Westfield Valley Fair, Unibail-Rodamco-Westfield, Santa Clara, CA


For more information about ICSC’s awards, please visit https://www.icsc.com/attend-and-learn/events.

About ICSC
The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies.  ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high-impact marketing and public relations that influence opinion; provides an enduring platform for professional success; and creates forward-thinking content with actionable insights – all of which drive industry innovation and growth.  For more information, please visit www.ICSC.com.

By Keith Hudson

Director, Public Relations

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