ICSC Announces 2020 MAXI Awards Winners
NEW YORK July 23, 2020 – The International Council of Shopping Centers (ICSC) is pleased to announce the recipients of the 2020 MAXI Awards. The MAXI Awards showcase the creative and innovative practices that paint the picture for the future of the industry, highlighting the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies throughout the United States and Canada.
<10K (COMPANY)
Gold winners
• Phillips Edison & Co.’s Fridays With Fred: Weekly Video Series
• Morguard’s Online Prospecting Blitz
Silver winner
• Unibail-Rodamco-Westfield’s Kylie Skin Truck, Los Angeles
<10K (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winners
• Brookfield Properties’ Feed The Fish, Ala Moana Center, Honolulu
• Spooky Santa, Carlingwood Shopping Centre, Ontario
• Weitzman Group’s The Faces of Denton, Golden Triangle Mall, Denton, Texas
Silver winners
• LEGO Winter Build Days, Londonderry Mall, Edmonton, Alberta
• St. Laurent LRT Launch, St. Laurent, Ontario
• Unibail-Rodamco-Westfield’s TASTE Media Tour at Westfield UTC, Los Angeles
<10K (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Gold winners
• Kia Court Kool Park, Shoppers Mall, Brandon, Manitoba
• Vestar’s Outer Space Adventure, The District at Green Valley Ranch, Henderson, Nevada
Silver winners
• $100 Challenge, Novi Town Center, Novi, Michigan
• Holiday Elf Prize Giveaway, Tecumseh Mall, Windsor, Ontario
• Primaris Management’s Welcoming Rocky Mountain Soap Company, Park Place Shopping Centre, Lethbridge, Alberta
COMMUNITY (COMPANY)
Silver winners
• CS Hudson’s Pop-Ups for Good – Live. Love. Laugh. 2019, Newport Beach, California
• URW Community Day, Unibail-Rodamco-Westfield, Los Angeles
COMMUNITY (JOINT CENTERS)
Gold winner
• Vestar’s Help for the Hopeless, The District at Green Valley Ranch, Henderson, Nevada and Pacific Commons, Fremont, California
Silver winner
• AWE - Accept Without Exception, Devonshire Mall, Windsor, Ontario
COMMUNITY (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winners
• Made in Montebello, The Shops at Montebello, Montebello, California
• Mini Cat Town, Eastridge Center, El Segundo, California
• Tails & Trends, The Shops at La Cantera, San Antonio, Texas
• The Cause of Autism, Quartier DIX30, Brossard, Quebec
Silver winners
• Aventura Mall Gives Back on the RunWade, Aventura Mall, Turnberry Associates
• Starwood Retail Partners’ Roaddogs IRO Christmas Toy Run at Rimrock Mall, Billings, Montana
• The Kingsway Mural Project, Kingsway Mall, Edmonton, Alberta
• Abaco Relief Center, The Mall at Wellington Green, Wellington, Florida
COMMUNITY (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Gold winner
• Tampon Tuesday, Milton Mall, Milton, Ontario
Silver winners
• Hill Partners’ A Community Mural Painting Day, Promenade at Coconut Creek, Coconut Creek, Florida
• Hines’ Art Opens Doors, Galleria Shopping Center, Edina, Minnesota
• Northern Kentucky Bourbon Barrel Project Unveiling Party at Newport on the Levee, North American Properties’ Newport on the Levee, Atlanta
• Alexander & Baldwin’s Shop Small Kailua, Kailua Town, Honolulu
EXPERIENTIAL (COMPANY)
Gold winner
• Brookfield Properties’ The Wishing Forest
Silver winner
• Centennial Experiential Holiday Tour, Plantsville, Connecticut
EXPERIENTIAL (JOINT CENTERS)
Gold winner
• Oxford Properties’ MARTK’D x STC x UCM - Art on Sneakers, Toronto
Silver winners
• Oxford Properties’ CHROMA, Toronto
• JLL’s See Yourself in 2020 Retail Property Marketing, Katy, Texas
EXPERIENTIAL (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winners
• Vestar’s Tempe Marketplace Art Program, Phoenix
• Oxford Properties’ The Dr. Seuss Experience, Square One Shopping Centre, Mississauga, Ontario
Silver winners
• PAWSitively Pinecrest, Pinecrest, Orange Village, Ohio
• See Yourself at Rosedale!, Rosedale Center, Roseville, Minnesota
• Steiner + Associates’ The Rooms at Easton, Easton Town Center, Columbus, Ohio
EXPERIENTIAL (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Gold winners
• Hines’ Be Amazed — CityCenterDC Ice Maze, Washington, D.C.
• Madison Marquette’s Truth or Daring, Pacific Place, Seattle
Silver winners
• CBRE’s Block Party, DOCO, Sacramento, California
• North American Properties’ The Village on the Levee, Newport on the Levee, Cincinnati, Ohio
IMPACT (COMPANY)
Gold winners
• Oxford Properties’ Search. Find. Shop, Toronto
• JLL’s Where We Buy Podcast Series, JLL
Silver winners
• Morguard’s Gift A Day Giveaway, Northgate Shopping Centre, North Bay, Ontario
• Grocery Experience Micro-Influencer Campaign, Phillips Edison & Co., Salt Lake City
• Westfield Rewards, Unibail-Rodamco-Westfield, Los Angeles
IMPACT (JOINT CENTERS)
Gold winner
• Oxford Properties Group’s Oxford Gift Card Plus Lunar New Year, Toronto
Silver winners
• JLL’s Make It Merry Retail Property Marketing, Katy, Texas
IMPACT (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winner
• Dream Space at Yorkdale, Yorkdale Shopping Centre, Toronto
Silver winners
• CosmeCon, Eastridge Center, El Segundo, California
• North American Properties’ Dressing Room Diaries, Atlanta
• Unibail-Rodamco-Westfield’s Westfield Century City Holiday Market, Los Angeles
IMPACT (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Gold winner
• JLL’s Valentines Under the Stars, Grand Central Terminal, New York City
Silver winners
• Shops at the Oculus, Westfield World Trade Center, New York City
INNOVATION (COMPANY)
Gold winner
• Phillips Edison & Co.’s An Atypical Partnership Between Marketing and Leasing, Cincinnati
Silver winners
• Unibail-Rodamco-Westfield’s Dining Delivery at Westfield, Westfield Valley Fair, San Jose, California
• Morguard’s ReThink Retail
INNOVATION (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winners
• Mall of America Tenant Portal, Bloomington, Minnesota
• Unibail-Rodamco-Westfield’s Play at the Park, Westfield Citrus Park, Los Angeles
Silver winners
• Art Brought to Life, Hill Country Galleria, Bee Cave, Texas
• Cushman & Wakefield Asset Services’ The CORE Goes Wild, The CORE< Calgary, Alberta
• Unibail-Rodamco-Westfield’s The SUITE at Westfield Garden State Plaza, Westfield Garden State Plaza, Paramus, New Jersey
INNOVATION (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Silver winners
• Primaris Management’s 30th Anniversary for Park Place, Lethbridge, Alberta
• Kule`a Project – Kona’s Legendary Gathering Place, Keauhou Shopping Center, Kailua Kona, Hawaii
LAUNCH (JOINT CENTERS)
Silver winner
• MyPerks Lounges: Hawthorn and Fox Valley Malls, Hawthorn Mall, Plantsville, Connecticut
LAUNCH (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winners
• Vestar’s Victoria’s Secret Pink and H&M Grand Opening, Desert Ridge Marketplace, Phoenix
• Méga Parc Grand Opening, Les Galeries de la Capitale, Quebec
Silver winners
• Cushman & Wakefield Asset Services’ Midtown Common Food Hall Grand Opening, Midtown, Saskatoon, Saskatchewan
• Peterson Companies’ Rio Redevelopment & Rebrand Campaign, Gaithersburg, Maryland
LAUNCH (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Gold winners
• SITE Centers’ Mas Para Ti, Plaza Palma Real, Humacao, Puerto Rico
• RHC Welcome to our Legacy campaign, Royal Hawaiian Center, Honolulu
Silver winner
• Regency Centers’ Mellody Farm – Community-Centered Phased Launch, Jacksonville, Florida
REVENUE (COMPANY)
Gold winner
• Brookfield Properties’ It’s A Wonderful Lifetime
REVENUE (JOINT CENTERS)
Gold winner
• The CreateHive, Northgate Shopping Centre, North Bay, Ontario
REVENUE (SHOPPING CENTERS OVER 500,001 SQUARE FEET)
Gold winners
• Dress to Kill Pop-up Shop: A Discovery Shopping Experience, Quartier DIX30, Brossard, Quebec
• Unibail-Rodamco-Westfield Finalmouse – Gamer Ninja Event, Westfield Century City, Los Angeles
• SQ1 Market Series, Square One Shopping Centre, Mississauga, Ontario
Silver winners
• Epic Pop-up Atlantic Station Rocks the Super Bowl, Atlantic Station, Atlanta
• Potluck: An MN Food Hall, Rosedale Center, Roseville, Minnesota
• Unibail-Rodamco-Westfield’s Singles’ Day at Westfield Valley Fair, San Jose, California
REVENUE (SHOPPING CENTERS UNDER 500,000 SQUARE FEET)
Gold winner
• Prairie Mall Firing on All Cylinders, Grande Prairie, Alberta
For more information about ICSC’s awards, please visit www.icsc.com/who-we-are/awards-recognition/global-awards.
ABOUT ICSC
ICSC is the preeminent membership organization serving retail and real estate professionals. Our members believe ICSC’s unparalleled programs and services are the most efficient and effective way to develop relationships, facilitate transactions, share insights and shape public policy and perception. For more information about ICSC visit www.icsc.com.
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Stephanie Cegielski
Vice President, Research & Public Relations