Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
LONDON (28 September 2018): The International Council of Shopping Centers (ICSC) is pleased to announce the recipients of the 2018 Solal Marketing Awards. The Solal Marketing Awards showcases the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. Recognizing best practice and outstanding marketing performance, the Solal Awards are seen as a benchmark of quality throughout the industry. The 2018 awards welcomed 216 entries from 22 different countries.
The winners were announced at ICSC’s Retail Innovation Forum, which connects retail real estate professionals at the forefront of shaping the future of retail. They are as follows, by category:
Brand Awareness & (Re) Positioning
Gold
• Die Yourself by H2O in Madrid, Spain
Gold and Special Distinction for Budgets under $10K
• Hug from RC by Rødovre Centrum in Rødovre, Denmark
Silver
• You are the Star of Fashion by Gordion in Ankara, Turkey
• Posnania’s 1 B-Day by Posnania in Poznań, Poland
• Bad Santa by Rødovre Centrum in Rødovre, Denmark
• W.Smile by Waasland Shopping Center in Sint-Niklaas, Belgium
Emerging Technology
Gold
• Alegro Multibrand Self-Service Kiosks & App by Alegro Alfragide Shopping Centre in Carnaxide, Portugal
• Carpool Karaoke by Rødovre Centrum in Rødovre, Denmark
Silver
• Digital Mall by ECE by ECE Projektmanagement GmbH & Co. KG in Hamburg, Germany
Silver and Special Distinction for Innovation
• Wanted: Dedicated Followers of Fashion by Hammerson in London, United Kingdom
Business-to-Business
Silver
• MEGA Marketing Day by IKEA Centres in Moscow, Russian Federation
• Retail Property Forum “Open House” by IKEA Centres in Moscow, Russian Federation
Corporate Social Responsibility
Gold
• El Ele Cafe (Hand in Hand Cafe) by Izmır Optimum Shopping Center in Izmir, Turkey
Silver
• Sustainable Agriculture At Akmerkez Rooftop: Living Organism On The Cityline by Akmerkez in Istanbul, Turkey
• Charity Campaign “Share&Care” by Spice in Riga, Latvia
Customer Services
Gold
• Alley of Wonders – Retailtainment in The Heart of Refurbishment by Atrium Promenada Shopping Mall in Warsaw, Poland
• Kanyon My Way by Kanyon in Istanbul, Turkey
Silver
• Wish & Have by Forum Bornova in Izmir, Turkey
Footfall Activation
Gold
• Let's Light Up Manu by Manufaktura in Lodz, Poland
Silver
• Feel Festive by Giving by IKEA Centres in Moscow, Russian Federation
• MEGA Drift Show 2017 by Mega Novosibirsk in Novosibirsk, Russian Federation
• Final Four Fanzone by Marmara Forum in Istanbul, Turkey
Grand Opening/Expansion/ Refurbishment
Gold
• Release Party by Rødovre Centrum in Rødovre, Denmark
Silver
• Grand Opening by MEGA Yekaterinburg in Yekaterinburg, Russian Federation
Sales Activation
Gold
• Candy Fashion by Wijnegem Shopping Center in Wijnegem, Belgium
Silver
• Mining for Low Prices! Czorny Piontek, Czorny Weekend: Black Friday our Way! By Galeria Katowicka in Katowice, Poland
• Basket Burger in Marmara Forum by Istanbul, Turkey
In addition, ICSC Foundation awarded No Barriers in Zorlu Center by Zorlu Center in Istanbul, Turkey with the European and South African Community Support Award.
For more information about ICSC’s awards and to submit an entry, please visit www.icsc.com/who-we-are/awards-recognition/global-awards.
About ICSC
ICSC serves the global retail real estate industry. We provide our 70,000+ member network in over 100 countries with invaluable resources, connections and industry insights, and actively work together to shape public policy. For more information about ICSC visit www.icsc.com.