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Press Release

ICSC Announces 2018 MAXI Awards winners

May 21, 2018

NEW YORK (May 21, 2018) – ICSC is pleased to announce the recipients of the 2018 MAXI Awards. These awards celebrate the creative and innovative practices that paint the future of the industry, highlighting the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies throughout the country.

ICSC honored the winners at RECon, the world’s largest retail real estate convention, hosted annually by ICSC in Las Vegas.

The winners are as follows, by category:

Sales Activation — Shopping centers less than 500,000 square feet

Silver

  • Black Friday Pop-Up, at Taproom The Shoppes at Arbor Lakes, Maple Grove, Minn
  • Town Center of Mililani Presents the New Year's Eve Pineapple Drop, at the Town Center of Mililani,  Mililani, Hawaii

Sales Activation — Shopping centers more than 500,001 square feet

Gold

  • Fashion Row Features, at Avalon, Alpharetta, Ga.
  • A Christmas Story, at Cherry Hill Mall, Cherry Hill, N.J.
  • Great American Eclipse Viewing Party, at Jefferson Pointe Shopping Center, Fort Wayne, Ind.
  • Stylist Partnership Pilot — at Ridgedale Center, Minnetonka, Minn.
  • Winter Castle — Rosedale Center, at Rosedale Center, Roseville, Minn.
  • Tiny House Holiday Village, at The Shops at Northfield Stapleton, Denver

Silver

  • FITRow: The City’s New Fitness Paradise, at Assembly Row, Somerville, Mass.
  • 6th Annual Easton Fashion Night, at Easton, Columbus, Ohio
  • Creating the Heartbeat of Kapolei, at Ka Makana Ali`I, Kapolei, Hawaii
  • Hope & Cheer After the Storm in Support of Merchants and the Community, at Plaza Las Americas, San Juan, Puerto Rico
  • Christmas in the Wizarding World, at the Shops at South Town, Sandy, Utah
  • The Waterfront's 12 Days of Free Santa Photos, at The Waterfront, Homestead, Pa.

Public Relations — Shopping centers less than 500,000 square feet

Gold

  • Colony Square Groundbreaking, at Colony Square, Atlanta

Silver

  • Welcoming Home a Legend — Don Ho Statue Unveiling & Dedication Ceremony, at the International Market Place, Honolulu

Public Relations — Shopping centers more than 500,001 square feet

Gold

  • Westfield Century City Grand Opening, at Westfield Century City, Los Angeles
  • Choose Cheer, at Fairfax Corner at Downtown Silver Spring, and at Rio Washingtonian Center
  • Crisis in a Box, by JLL, Atlanta
  • Get Connected, by Plaza Las Américas, San Juan, Puerto Rico

Silver

  • Citadel Outlets Public Relations Media Program 2017 at Citadel Outlets in Los Angeles, California
  • Great American Eclipse Viewing Party at Jefferson Pointe Shopping Center in Fort Wayne, Indiana
  • Chivas Meet and Greet! at North Riverside Park Mall in North Riverside, Illinois
  • Experience Joy at Tivoli at Tivoli Village in Las Vegas, Nevada
  • Santa's Toy Factory at Clackamas Town Center at North Point Mall andSouthwest Plaza in Oregon

Integrated Advertising - Shopping Centers over 500,001 sq. ft.

Gold

  • Westfield Beauty & Balance at Westfield in Los Angeles, California

Silver

  • Where (Ridgedale) Lives at Ridgedale Center in Minnetonka, Minnesota
  • Parking Garage Innovations by GGP in Chicago, Illinois

Grand Opening/Redevelopment/Expansion/Renovations - Shopping Centers under 500,000 sq. ft.

Silver

  • Inspired by the Uncommon - Galleria Expansion Campaign at Galleria Shopping Center in Edina, Minnesota

Grand Opening/Redevelopment/Expansion/Renovations - Shopping Centers over 500,001 sq. ft.

Gold

  • Westfield Century City Grand Opening at Westfield Century City in Los Angeles, California

Silver

  • Eastridge Center Mural Program at Eastridge Center in San Jose, California
  • The Annex Grand Opening Times Four! at The Collection at RiverPark in Oxnard, California
  • Isabella Eatery Grand Opening at Tysons Galleria at Tysons Galleria in McLean, Virginia

Digital/Social - Shopping Centers under 500,000 sq. ft.

Gold

  • #GalleriaArtWalls at Galleria Shopping Center in Edina, Minnesota
  • Village at the Peaks Employee Discount App at the Village at the Peaks in Longmont, Colorado

Silver

  • Colony Square Presents: Festivity + Trees at Colony Square in Atlanta, Georgia
  • FIGat7th Fashion Ambush Campaign at FIGat7th in Los Angeles, California

Digital/Social - Shopping Centers over 500,001 sq. ft.

Silver

  • @IndytheGoldenDoodle's Birthday Bash at Avalon in Alpharetta, Georgia
  • Persona-Based Content Marketing at Easton in Columbus, Ohio

Cause-Related Marketing - Shopping Centers under 500,000 sq. ft.

Gold

  • Hambidge Creative HiVE at Colony Square in Atlanta, Georgia
  • Party with a Purpose - PIER 39’s 39th Birthday Celebration at PIER 39 in San Francisco, California

Silver

  • TangerCares for Texas at Tanger Outlets Houston in Texas City, Texas

Cause-Related Marketing - Shopping Centers over 500,001 sq. ft.

Gold

  • Don't FURget About Us at Downtown Pleasant Hill, The District at Green Valley Ranch, and Alameda Landing in Pleasant Hill, California
  • Westfield Veterans Initiative at Westfield in Los Angeles, California

Silver

  • Savor & Celebrate – Avalon at Avalon in Alpharetta, Georgia
  • NORTHSIDEkids at Domain NORTHSIDE in Austin, Texas
  • Hometown Heroes Goes to the Dogs! at The Village at Meridian in Meridian, Idaho
  • PECO Community Partnership by Phillips Edison & Company in Cincinnati, Ohio

Business-to-Business - Shopping Centers under 500,000 sq. ft.

Gold

  • Mobility Concierge at Colony Square in Atlanta, Georgia
  • Taste for the Space at The Shops at South Town, Sandy, Utah and Eastridge, San Jose, CA

Silver

  • EDENS Brand Strategy by EDENS in Bethesda, Maryland
  • An Award Winning 2017 by Phillips Edison & Company in Salt Lake City, Utah

NOI Enhancement > Partnership Marketing /Sponsorship - Shopping Centers under 500,000 sq. ft.

Gold

  • Westfield World Trade Center Holiday Village at Westfield World Trade Center in Manhattan, New York

Silver

  • Up on the Rooftops for NOI at Winery Shopping Center in Fairfield, California
  • Atlantic Station "Drives" New Revenue at Atlantic Station in Atlanta, Georgia

Silver and Special Distinction for Budgets Under $10K

  • Atlantic Station "Drives" New Revenue at Atlantic Station in Atlanta, Georgia

NOI Enhancement > Partnership Marketing /Sponsorship - Shopping Centers over 500,001 sq. ft.

Silver

  • Fashion Outlets of Chicago's THE COLLECTION: Where Art Meets Fashion at Fashion Outlets of Chicago in Rosemont, Illinois
  • COMMUNITY MINDED. EVENTS FOCUSED. SALES ORIENTED. at Grand Boulevard at Sandestin in Miramar Beach, Florida

NOI Enhancement > Leasing / Specialty Leasing - Shopping Centers under 500,000 sq. ft.

Silver

  • #PoppingUpAtPaseo at Paseo Nuevo Shops & Restaurants in Santa Barbara, California

NOI Enhancement > Leasing / Specialty Leasing - Shopping Centers over 500,001 sq. ft.

Gold

  • Westfield Century City Pop-Up at Westfield Century City in Los Angeles, California

Emerging Technology

Silver

  • Westfield Century City Pop-Up at Westfield Century City in Los Angeles, California
  • Centennial Augmented Reality by Centennial Real Estate in Dallas, Texas
  • VIP HD - The Power of Personalization by Horizon Group Properties in Rosemont, Illinois
  • exCLAUSive Access by JLL in Atlanta, Georgia

Silver and Special Distinction for Innovation

  • Westfield Century City Pop-Up at Westfield Century City in Los Angeles, California

For more information about ICSC’s awards and to submit an entry, please visit www.icsc.com/who-we-are/awards-recognition/global-awards.

About ICSC
ICSC serves the global retail real estate industry by providing our 70,000-plus-member network in roughly 100 countries with resources, connections and industry insights. We work together with our members to help shape public policy. For more information about ICSC, visit www.icsc.com.

Media contact:
Shannon Troy
stroy@ICSC.org