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Richard Branson famously said: “Entrepreneurs must tell stories to survive.” Stories are how consumers connect to other people and to brands. But how do you, as a small business owner, tell your story effectively online? And how do you build an online audience for your story and brand? In this insightful podcast interview recorded at the ICSC@FLORIDA event in Orlando, Sarah Malcolm, founder and executive managing director of ad agency Quiet Valor, and James Cook, director of retail research in the Americas for JLL, break down the components of effective online storytelling.
Listen to this episode of Where We Buy with James Cook to learn the simple steps you can take to start telling your story online and how to choose which platforms to use to achieve your goals.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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