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Small Business Saturday encourages consumers to support local businesses, boosting exposure for small enterprises during the holiday season. By registering through American Express’ merchant profile page, businesses can appear on the Shop Small interactive map, gaining increased awareness and potential e-commerce sales without incurring any additional costs.
The U.S. Chamber of Commerce’s CO publication explains how to register your business.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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