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Coming up with the right name for your small business isn’t easy — especially given that there are nearly 35 million already in the mix, according to the U.S. Small Business Administration. A recent checklist from LocaliQ’s WordStream blog guides entrepreneurs through the creative process and legal essentials to help ensure their business name is unique, memorable and built to last. A smart move: Pick a name that’s simple to spell and search.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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