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In a 2021 HubSpot State of Marketing survey, half of small business owners identified lead generation as their primary digital marketing goal, yet 41% of content marketers found it a top challenge. Colorado Biz delves into practical strategies tailored for small businesses, including how to optimize your website for search engines and how to leverage the power of social media.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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