Small Business Center
Looking to increase your customer base and reach new audiences in a cost-effective way? Cross-promotion is a strategy in which companies partner with other businesses on marketing to promote each other’s products. Think Uber partnering with Spotify to allow riders to choose the music played during an Uber ride. This informative article from the U.S. Chamber of Commerce’s CO publication gives you tips on how to think strategically about partnerships.
By Rebecca Meiser
Contributor, Commerce + Communities Today