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According to Lightspeed, understanding and increasing retail foot traffic is key to boosting sales and customer engagement. A recent article breaks down how to measure both physical and digital traffic, why tracking patterns matters and strategies retailers can use to attract more visitors. From enhancing in-store experiences to leveraging digital tools like POS data, the guide emphasizes that consistent monitoring and proactive engagement drive long-term growth.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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