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LinkedIn is one of the most effective (and overlooked) tools for startup growth. A recent article from StartUp Nation explores how founders and teams can build trust, visibility and momentum by consistently sharing valuable, authentic content. From a four-stage posting framework to tips on activating employees as brand ambassadors, it provides a roadmap for using LinkedIn to scale influence, not just followers.
Read the tips from a former founding editor on the LinkedIn News team, Lorraine Lee.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more