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Small businesses can use the same tactics as big retailers to boost sales and deepen customer loyalty. The U.S. Chamber of Commerce’s CO publication explored how to adapt big-brand strategies on a small business scale. From spotlighting affordable gifts to creating joyful in-store experiences, there’s real opportunity to stand out this season. One key takeaway: Exclusivity and originality are powerful sales drivers for small retailers.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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