Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
As shoppers turn to AI tools for gift ideas, recommendations and in-store searches, small businesses can boost holiday sales by understanding how customers use AI and by meeting them where they are. The U.S. Chamber of Commerce’s CO publication recently highlighted practical steps — such as analyzing Google reviews with AI, using free chatbots to refine marketing and hiring, and tapping into built-in AI features from platforms like Google Ads and Constant Contact — to save time, improve visibility and compete more effectively on Small Business Saturday and beyond. One tip: Feed your most common customer questions into an AI platform to generate better in-store signage and gift guides.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more