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A data breach can shake customer confidence overnight — but how you respond can define your business’s future. Startup Nation explores how small business owners can rebuild trust through transparency, empathy and decisive action. The key takeaway: Trust isn’t lost in the breach — it’s lost in how you handle it. Lead with honesty, and your customers will remember your integrity, not your mistake.
Read how startups can restore customer trust after a breach.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more