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To stay profitable amid rising costs, small businesses sometimes downsize their product sizes while keeping prices the same — a tactic known as shrinkflation. This subtle strategy, detailed in a recent StartupNation article, can help protect margins without scaring off price-sensitive shoppers, but must be leveraged carefully so that customers don’t feel misled or undervalued.
Read Startup Nation's tips for using shrinkflation without losing customer trust.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
Learn more