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The path to a winning business idea is rarely linear. In an episode of Small Business Bytes on the This Is Small Business podcast explores how experimentation, false starts and unexpected pivots often set the stage for real breakthroughs. Through candid stories from founders, the episode shows how testing ideas, letting go of what doesn’t work and staying open to change can unlock smarter strategies and stronger businesses over time.
Listen to the Power of Trial and Error episode to hear how founders turned missteps into momentum.
By Rebecca Meiser
Contributor, Commerce + Communities Today
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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