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Holiday sales this year will grow by 4.5 to 5 percent over last year's season, exceeding some $1.1 trillion, according to Deloitte’s annual holiday retail forecast.
Retail sales during last year's November–December holiday season (seasonally adjusted and excluding automotive and gasoline) grew by 3.1 percent and totaled some $1.09 trillion according to the U.S. Census Bureau.
“Near-record low unemployment rates coupled with continued monthly job creation may encourage people to spend more during the holiday season”
E-commerce sales, meanwhile, are likely to rise by between 14 and 18 percent, or roughly between $144 billion and $149 billion, Deloitte says, an even stronger increase than the 11.2 percent of a year ago.
"The projected holiday-season growth is, in part, due to the current health of the labor market," said Daniel Bachman, Deloitte's U.S. economic forecaster. "Near-record low unemployment rates coupled with continued monthly job creation may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."
By Edmund Mander
Director, Editor-In-Chief/SCT