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Small Business Center

Good News from Small Business Saturday

November 28, 2022

According to American Express’ 2022 Small Business Saturday Consumer Insights Survey, 72% of shoppers said Small Business Saturday made them want to shop and dine at small, independently owned retailers and restaurants all year long. Additionally, Small Business Saturday drove an estimated $17.9 billion based on projections from U.S. consumer-reported spending. More than two-thirds of shoppers strongly agreed they’ll continue to shop small throughout the holiday season because of the impact it has on their communities.

Read more here and access the Small Business Owner’s Online Toolkit for Amex’s Shop Small Campaign here.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

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