Small Business Center
According to American Express’ 2022 Small Business Saturday Consumer Insights Survey, 72% of shoppers said Small Business Saturday made them want to shop and dine at small, independently owned retailers and restaurants all year long. Additionally, Small Business Saturday drove an estimated $17.9 billion based on projections from U.S. consumer-reported spending. More than two-thirds of shoppers strongly agreed they’ll continue to shop small throughout the holiday season because of the impact it has on their communities.
By Rebecca Meiser
Contributor, Commerce + Communities Today