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Food services play key role in shopper experience: Report

February 25, 2020

Retail centers are catering to the increasing number of diners through diverse food-and-beverage options.

In a new report, ICSC explores the numbers behind the sector’s voracious growth and the elevated shopping experience that well-curated dining options deliver. Here are 13 take-aways.

1. 64 percent of U.S. adults spend at least once per week on food services, the preparation of meals, snacks and beverages based on customer orders).

2. Consumers spend an average of $71 per week at restaurants, fast-food and other precooked items like prepared takeaway meals.

3. 33 percent dine out or order in more often than they did two years ago.

4. 33 percent of U.S. adults expect to dine out or to order in even more over the next 12 months.

5. The top reasons for dining out are convenience (59 percent of U.S. adults) and an entertaining experience (35 percent).

6. The biggest determinants of where people eat are food quality (55 percent), price (52 percent), cravings (36 percent) and proximity (35 percent).

7. 43 percent of U.S. consumers are interested in shopping centers incorporating healthy food options, 35 percent want interactive dining concepts and 34 percent want self-serve or grab-and-go food tenants.

8. 84 percent of mall visitors patronize the food-service establishments there.

 

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9. 71 percent of those who patronize the food-service establishments at shopping centers say the curation of those tenants is an important factor in which center to visit.

10. 45 percent say shopping centers that have appealing food-service options encourage them to visit more frequently.

11. 50 percent of consumers spend more time and money at shopping centers with well-curated food-and-beverage services.

12. For physical restaurant space, 39 percent of consumers are interested in loyalty-rewards programs, 36 percent in free Wi-Fi, and 30 percent in apps.

13. Related to food-service delivery, 41 percent of consumers are interested in the ability to order online and pick up curbside, 41 percent are interested in loyalty-rewards programs and 30 percent want delivery status updates.

By Brannon Boswell

Executive Editor, Commerce + Communities Today

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