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Fewer consumers are dining indoors and shopping inside malls

September 28, 2021

Fewer consumers are dining indoors and shopping inside malls, according to ICSC’s latest Coronavirus Consumer Survey of 1,012 U.S. consumers, conducted Sept. 24 to 26.

ALSO CHECK OUT: Cumulative ICSC Coronavirus Consumer Survey results from April 2020 forward

Bright outlook but COVID-19 clouds the horizon

Consumer sentiment is up slightly. Thirty-eight percent of U.S. adults believe the economy will improve within the next year, 2 percentage points higher than two weeks ago. And 27% now think the economic situation is better than a month prior, up 5 percentage points from two weeks ago. But the pandemic continues to pressure consumers, as 73% are still concerned about the delta variant and the rise in COVID-19 cases, up 2 percentage points from two weeks ago.

Cutting back?

Consumers have cut some activities from their routines:

  • 57% dine indoors, down from 59% two weeks ago
  • 46% shop inside malls, down from 51% two weeks ago
  • 35% visit leisure/entertainment complexes, down from 39% two weeks ago

Despite concern for COVID, 63% of adults engage in normal levels of out-of-home activity, the same as two weeks ago. And only 64% are cutting back on spending due to COVID, the lowest share in nearly a year.

Supply chain issues are frustrating shoppers

More consumers are facing supply chain issues. Fifty-eight percent say merchandise they wanted to buy has been unavailable in stores and/or online over the past couple of weeks, up from 57% who said so two weeks ago. And 43% experienced shipping/delivery issues with orders over the past couple of weeks, up from 40% who said so two weeks ago.

RELATED: ICSC’s Coronavirus Consumer Survey coverage two weeks ago

By Brannon Boswell

Executive Editor, Commerce + Communities Today

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