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Small Business Center

Fail Smarter: How To Turn Setbacks Into Strength

September 23, 2025

What if failure wasn’t the end but the beginning? In this season finale of the This is Small Business podcast, author and Harvard Business School professor Dr. Amy Edmondson joins host Andrea Marquez to reframe failure as a tool for growth. From building psychological safety on your team to embracing “intelligent failures” that spark innovation, Edmondson shows entrepreneurs how to stumble forward, learn faster and keep moving toward success. 

Hear more from Edmonson, on the full episode of This Is Small Business podcast from Amazon.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

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