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C+CT

Consumers return indoors in a big way

July 21, 2021

More U.S. consumers are enjoying indoor activities like shopping, dining and movies as many pandemic restrictions end across the country, according to ICSC’s latest Coronavirus Consumer Survey.

Sixty-nine percent of consumers are back to shopping and browsing inside physical stores for nonessential goods like clothes, electronics and home decor, according to the survey of 1,004 U.S. respondents conducted July 16 to 18. That’s up from the 59% a month prior. The survey also found 51% of consumers are back to shopping at enclosed malls, up from 44% a month ago.

Surge in activity across the board

Meanwhile, 60% are dining indoors at restaurants, bars or other eating places, compared with 52% a month earlier. Forty-five percent are visiting personal services establishments like spas, massage parlors and hair, nail and tanning salons, up from 36%. Thirty percent are visiting movie theaters, up from 22%; 25% are working out at fitness centers and gyms, up from 21%; and 37% are visiting casinos, leisure/entertainment complexes like arcades and bowling alleys and recreational sports facilities like golf courses and tennis courts, up from 30% a month ago.

Back to the office

Among those still working from home because of COVID-19, 32% said their companies plan to have them in the office full time over the next couple of weeks or months, 24% will continue to work from home completely, 18% will mostly work from home, 13% will split working hours evenly between home and the office, 10% will mostly work in the office and 4% do not know what their work setting will be.

RELATED: ICSC’s June Coronavirus Consumer Survey

By Brannon Boswell

Executive Editor, Commerce + Communities Today

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