U.S. consumers prefer to shop in malls versus online, according to a Simon-sponsored survey of 1,200 people. The survey, conducted by Dreyfus Advisors, LLC, an independent research firm, explored shopping channel preferences and the underlying drivers of consumer behavior.
Seventy-nine percent of respondents said they prefer to shop in a mall for a special occasion. Seventy-seven percent said they preferred mall shopping when they need to update their wardrobe. And 72 percent said they head to the mall to shop for an important llife event such as having a new baby or moving into a new home.
"Malls are the destination of choice for the vast majority of today's shoppers," said Mikael Thygesen, chief marketing officer for Simon. "Mall shopping is a fun, social, and rewarding experience that can't be replicated online and we're investing in our assets to ensure we remain the preferred choice of shoppers for years to come."