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Small Business Center

Can Small Businesses Do Freebies — and Should They?

February 21, 2024

To commemorate the 40th anniversary of its “Where’s the beef?” Super Bowl commercial, Wendy’s recently gave away a free cheeseburger with any purchase. Are such giveaways feasible for small businesses? While freebies can attract new customers and boost revenue indirectly, experts caution against overreliance on promotions. Learn how small businesses can leverage the power of freebies without compromising their bottom line in this Inc. story.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

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