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Amid an overload of marketing platforms, Substack stands out as a straightforward way for small businesses to grow both revenue and relationships. A recent Forbes.com article details how to create paid newsletters, drive sales through authentic, trust-based content and build a loyal community around your brand. The piece details how Substack can serve as both a marketing engine and a customer hub.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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