Small Business Center
A majority of TikTok users are members of Gen Z, who turn to the platform for things like style and restaurant recommendations. To help small businesses reach this generation, American Express is partnering with TikTok ahead of Small Business Saturday to launch a ShopSmall Accelerator. The program includes an offer for eligible small business owners to earn a $100 TikTok advertisement credit, as well as tools and resources to help them think like content creators.
Read more about how to access the ShopSmall Accelerator here.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center