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Small Business Center

5 Branding Mistakes That Can Cripple Small Businesses

June 15, 2022

The strength of a small business brand is critical to standing out from the competition. Here are common mistakes entrepreneurs should avoid when creating and promoting brands:

  • Lack of a brand strategy
  • Not researching the competition
  • Not understanding the target audience
  • Inconsistency
  • Failure to collect feedback

For details, see Ivan Widjaya’s piece at Noobpreneur.

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

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