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In March, small business owner Emily Schildt unveiled Pop Up Grocer in Manhattan’s West Village, challenging the conventional retail model by introducing a pay-to-play system. Entrepreneurs pay fees for coveted shelf space, allowing small, emerging brands to showcase their products in a city where soaring rents and evolving consumer values are forcing independent businesses to rethink to survive. This New York Times article explores the innovative ways small business owners like Schildt, Ani Sanyal of Kolkata Chai Co. and Rachel Krupa of The Goods Mart are reshaping their business models to thrive in a challenging market.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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