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Small Business Center

3 Critical Questions for Prospective Franchise Buyers

June 7, 2022

While buying into a franchise means an entrepreneur doesn’t have to start from scratch, the initial decision to become a franchisee still requires careful due diligence. Franchising expert Alicia Miller poses three contrarian questions to help buyers make better-informed decisions:

  • What is the franchisor’s reaction to my toughest questions?
  • Does the franchise team brag more about selling units or opening units?
  • What are the underlying motives of influencers supporting the brand?

See more advice from Miller about each question in this Entrepreneur story.

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