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A new year offers small businesses a prime opportunity to refocus on sustainable growth, stronger customer relationships and workplace culture. A Better Business Bureau guide breaks down impactful resolutions — from sharpening your digital presence to reducing costs — to help companies stand out with trust and integrity. One key tip: Make personalization a non-negotiable part of every customer interaction.
Read the BBB’s top 10 tips for 2026 and the bonus resolutions to guide your year.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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