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The Art of Adaptive Marketing to Attract Local Consumers

November 18, 2020

Virtual



 

This event has passed. ICSC members may access the recorded webinar under Presentations below.

Sponsored by:

 

 

As successful mall operators are embracing digital channels to target particular sections of their audience, shopping center marketers need to work harder to entice customers to visit and spend. Importantly, they also have to reconsider the types of shoppers who would be most valuable in the current time. With discretionary travel minimized and restrictions on cross-state movement, marketers should look closer to home to attract local shoppers.

Join The Art of Adaptive Marketing to Attract Local Consumers to learn why malls with a digital-first strategy are key to surviving the ongoing ramifications of the pandemic. You will also learn:

  • Why malls must target the right consumers and how this approach will help with acquiring, retaining and growing customer numbers for your tenants
  • What are the latest consumer audiences, such as the community shopper, you need to incorporate into your customer engagement program  
  • How to integrate physical and online customer touchpoints into a single seamless retail experience to support your entire organization
  • How marketers are using customer loyalty programs to create new and predictable revenue streams that fund digital transformation investments

SPEAKERS
Ben Chesser, CEO, Coniq
Lisa Wagner, Principal, The Outlet Resource Group
 

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For more information, please call +1 844 728 ICSC or email the contact(s) listed below.

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Add to calendar 18/11/2020 12:00 18/11/2020 14:00 America/New_York The Art of Adaptive Marketing to Attract Local Consumers   This event has passed. ICSC members may access the recorded webinar under Presentations below. Sponsored by:     As successful mall operators are embracing digital channels to target particular sections of their audience, shopping center marketers need to work harder to entice... Virtual DD/MM/YYYY false

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Attending

182 Registered

Bridgette Shoemaker

Bridgette Shoemaker

Founder + Designer

Albany, New York, USA

David Wolf

David Wolf

Leasing Agent

Des Moines, Iowa, USA

Buyers Realty, Inc.

Kimberly Fowles

Kimberly Fowles

Director, Real Estate Legal

Wichita, Kansas, USA

Slawson Real Estate Co.

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+1 646 728 3800

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