November 18, 2020
This event has passed. ICSC members may access the recorded webinar under Presentations below.
As successful mall operators are embracing digital channels to target particular sections of their audience, shopping center marketers need to work harder to entice customers to visit and spend. Importantly, they also have to reconsider the types of shoppers who would be most valuable in the current time. With discretionary travel minimized and restrictions on cross-state movement, marketers should look closer to home to attract local shoppers.
Join The Art of Adaptive Marketing to Attract Local Consumers to learn why malls with a digital-first strategy are key to surviving the ongoing ramifications of the pandemic. You will also learn:
Ben Chesser, CEO, Coniq
Lisa Wagner, Principal, The Outlet Resource Group
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