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Small businesses have an engagement advantage over big-box stores because they can create more-personal connections with their customers. In a Be a Marketer podcast episode, Tamika Catchings, a retired professional basketball player and owner of Tea’s Me Cafe in Indianapolis talks with host Dave Charest, director of small business success at Constant Contact, about how to find and attract customers who are looking for more-personalized services and how to create and maintain a loyal and consistent customer base.
To hear Catchings’ story and learn more tips on building community, listen here.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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