Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

Coronavirus Resources

Find updates on COVID-19

Research

Check out wide-ranging resources that educate and inspire

Global Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

Talent HQ

Search and post jobs, upload your resume or find qualified candidates

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

VRN

Via Outlets reports annual growth

February 13, 2020

Brand sales, or store sales, for Via Outlets, which operates 11 centers across nine European countries, increased by 8.4 percent in 2019, resulting in €1.16 billion (roughly $1.3 billion) sales for the year. Footfall grew by 6.1 percent, to 32.2 million guests.

CEO Otto Ambagtsheer attributes the company’s success to a focus on remodeling, remerchandising and remarketing. “Our portfolio continues to deliver exceptional results, with growth across all fundamental metrics, proving once again that our 3 Rs strategy is working well and continues to deliver fantastic results for our investors,” he said.

Over the past 12 months Via Outlets’ portfolio has been remerchandised with 128 new brands opened at its centers, including Ajax Fanshop, Coccinelle, Frédérique Constant and Liu Jo. Moreover, Adidas, Calvin Klein, Diesel and Hugo Boss are among those that have opened additional stores at Via centers.

Freeport Lisboa Fashion Outlet, in Portugal, recorded the strongest footfall increase, up by 12 percent, to 3.3 million visits. Brand turnover there was also Via’s highest, at 20 percent. This follows extensive remodeling and upgrading at the end of 2018, plus 14 store openings over the past year — Boggi Milano, Façonnable, Gant, Havaianas, Karl Lagerfeld and Liu Jo among them.