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Small Business Center

Survey Reveals Gender Differences in Small Business Owner Perspectives

November 1, 2023

New research by HerMoney Media and Principal Financial Group reveals that female small and midsize-business owners are more cautious about the U.S. economy’s future than their male counterparts are. However, they’re equally optimistic about their personal financial situations. The study also highlights gender disparities in financial knowledge and confidence, male business owners expressing higher levels of confidence.

For further insights from this study, click here.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

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