Learn who we are and how we serve our community
Meet our leaders, trustees and team
Developing the next generation of talent
Covering the latest news and trends in the marketplaces industry
Check out wide-ranging resources that educate and inspire
Learn about the governmental initiatives we support
Connect with other professionals at a local, regional or national event
Find webinars from industry experts on the latest topics and trends
Grow your skills online, in a class or at an event with expert guidance
Access our Member Directory and connect with colleagues
Get recommended matches for new business partners
Find tools to support your education and professional development
Learn about how to join ICSC and the benefits of membership
Stay connected with ICSC and continue to receive membership benefits
Phillips Edison & Co. still owns the first retail center it bought, the grocery-anchored Nordan Shopping Center in Danville, Virginia, and the 34-year-old retail REIT has expanded to 298 neighborhood centers in 31 states since then. Executive vice president and COO Joe Schlosser has worked for the company for 21 of those years, previously having served as senior vice president of portfolio management. Commerce + Communities Today dug into his journey to the COO spot in a story in early 2024. More recently, Schlosser talked with C+CT contributing editor Steve McLinden about grocery-anchored leasing strategies in an ever-tightening market.
Joe Schlosser Photos above and at top courtesy of Phillips Edison & Co.
We are seeing high retailer demand with no current sign of slowing. It’s a trend that was reinforced in the pandemic but really started a few years before that. The necessity-based, internet-resistant nature of our centers makes us attractive to a lot of quality retailers. Internet retail, in many ways, has actually helped our tenants, who we call neighbors, become more and more sophisticated in online ordering systems and other practices. It’s forced our fast-casual restaurants, for example, to get better and differentiate themselves from competitors who have not adapted. The categories of uses we are attracting has also really evolved, with so little space on the market.
We are 70% necessity based. This includes an average of 30% grocery, 20% restaurants, 16% personal services, 12% other essentials, 9% medical, 8% soft goods and 5% other businesses.
It creates a gravitational pull for them. Shoppers go to the grocery store 1.6 times a week, and they will often make multiple stops at other center shops. PECO’s three-mile trade area demographics are in line with the store demographics of Kroger and Publix, which are PECO’s top two neighbors. Our grocers drive strong and steady foot traffic to our centers, benefiting our small-shop neighbors. Customers also know that our centers are going to be clean and safe, which makes for a more desirable shopping experience and a better place for our neighbor tenants to be.
MORE FROM C+CT: Publix’s Bridgid O’Connor Discusses Store Strategy
Tell us a little about the trend of grocery-anchored centers developing outparcel spaces. Are you experiencing much of that, and if so, what names are setting up shop there?
We’re seeing quite a bit of demand for developing and redeveloping these outparcels, particularly with the pace of new retail construction at an all-time low. Retailers are also getting more creative in the spaces they’ll take. For us, outparcel development is a huge advantage, especially if we own the land. That makes our numbers work much better. We’re doing about $50 million in development and redevelopment projects per year, with an average estimate yield between 9% and 12%. As for tenants, we’re seeing a lot of coffee concepts, such as Dutch Bros and Starbucks, as well as quick-service restaurants like Chipotle and Chick-fil-A.
MORE FROM C+CT: Pad Sites Are Hot Currency These Days
The numbers have been very favorable. Comparable renewal rent spreads for us reached 20.8% in our first quarter, with comp new-leasing spreads hitting just over 28%. Our inline local neighbors have proven to be especially resilient and remain in our centers an average of 10 years. Same-center [net operating income] growth increased by 3.9% in the first quarter alone.
PECO continues to benefit from a number of positive macrotrends, including a resilient consumer, hybrid work, migration to the Sunbelt, population shifts that favor suburban neighborhoods and the importance of physical locations in last-mile delivery. Starbucks has become more active in the suburbs, for example. We operate where the grocers operate in the suburbs and are anchored by the No. 1 or No. 2 grocer by sales in a market. We’re still seeing across-the-board increases in overall traffic and sales.
With the right mix of national, regional and local neighbors, we create the optimum environment for sales growth for every neighbor at each center and community. We take a community-centric approach to ensure that our shopping centers will be welcoming to residents of the surrounding communities. It’s a multipronged effort. We rely on our property managers to get neighborhood feedback. We talk with construction teams who are connected to city officials, and we work with portfolio managers and others, then take all the feedback we receive and create the right merchandising mix for each individual center.
It is. Getting there has taken a lot of teamwork. We carefully monitor spaces that are coming available, as well as spaces where neighbors may be struggling, which helps us anticipate if we will be getting that space back. It all goes back to demand. We have an Atlanta center that is 100% occupied and has a waiting list of businesses who’ve submitted letters of interest to occupy any available lease space.
Activity for these anchor leases is extremely positive. Examples of retailers who are showing interest in these spaces include T.J.Maxx, Sierra, Total Wine, Planet Fitness, Ace Hardware, Dollar Tree, Ulta Beauty and Kula Sports Performance.
A centralized platform leveraging 15 data sources to provide access to commercial real estate listings and enable financial and market analyses, site selection and demographic and trade area research.
Visit the platform