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Meta’s new social media offering, Threads, has made a significant splash, crossing the 100 million-user milestone in its first five days. As a small business owner, you might hesitate to invest time and effort into yet another platform. The Ascent presents considerations like whether you can maintain consistent content on the platform and whether there are potential advantages to being an early adopter.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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