Sales at Neinver’s 16 European outlet centers increased by 7 percent last year, to nearly €1.05 billion (about $1.15 billion. The outlet investor and developer’s centers welcomed some 45 million visitors, up by 3 percent.
“Our outlet portfolio has recorded a strong performance in 2019, with total sales increasing at higher rates than the two previous years,” said Neinver managing director Carlos González. “These positive figures back our strategy of reenergizing our strongest centers and investing in positioning our newest ones by improving the shopping experience of our customers, attracting new retailers and crafting a more premium brand mix in some centers.”
González also champions the outlet sector in general. “The outlet sector has proved to be a resilient and successful channel for growth,” he said. “It offers great value-add opportunities when combined with a specialized management model and a strong customer-centric strategy.”
Neinver completed nearly 400 leasing deals last year. Among the new stores are Adidas, GS Sport (New Balance and Superdry), Inditex, Jack & Jones, Marina Militare, Nike, Norway Geographical, Pazolini, Puma, Salomon, Scotch & Soda, Starbucks and Thomas Sabo.
The company saw its strongest performance in Germany. Two Style Outlets centers — Halle Leipzig and Montabaur — led the positive results, with double-digit increases in sales and visits.