Mobile orders made up 12 percent of Starbucks sales in 2Q

The loyalty program has grown by 12 percent over the past year, to 14.9 million members now. Starbucks Rewards member spending increased to 39 percent of U.S. company-operated store sales. Meanwhile, mobile orders represented some 12 percent of Starbucks' U.S. company-operated transactions during the quarter. 

The company reports that global comparable-store sales increased by 2 percent in the quarter, on the strength of a 3 percent average-ticket increase. The chain's comp-store sales in the U.S. and the Americas grew by 2 percent.

"We are continuing to invest in our business — strategically and with a ‘long game’ mentality — while at the same time taking decisive near-term action to maximize our brand portfolio and ensure that we continue to deliver outsized returns to our shareholders in the quarters and years ahead," said CFO Scott Maw in a press release.

The company opened the first unit of its Starbucks Reserve Coffee concept on Feb. 27, in Seattle. This concept introduces a marketplace-style environment to showcase the chain's premium Starbucks Reserve brand. Starbucks also opened nearly 500 new Starbucks stores during the quarter, and the company now operates roughly 28,200 stores across 76 markets. At the same time, the company also closed nearly 300 Teavana stores.