Eighty-five percent of U.S. adult consumers are taking measures to deal with what recent news reports have called the steepest inflation hikes in decades, according to ICSC’s latest Coronavirus Consumer Survey, of 1,016 consumers conducted Dec. 3 through 5.

ALSO CHECK OUT: Cumulative ICSC Coronavirus Consumer Survey results from April 2020 forward

Forty-seven percent are reducing daily spending, 45% are spending more time looking for deals, 42% are cutting back on dining out/ordering takeout, 40% are cutting back on leisure and entertainment activities and 32% are switching to cheaper generic or store brands.

Fifty-seven percent agreed that inflation or the rising prices of goods and services is causing financial hardship for their households, and 64% say rising prices have had a significant negative impact on their ability to save. Gen X consumers are most likely to feel this pressure, as 72% agreed with the statement; 56% of Gen Z agreed.

Supply chain issues also continue to vex consumers ahead of the holidays, according to the survey. Over the past couple of weeks, 64% have had trouble finding certain goods online and in stores, up from 60% in the survey one month prior.

Meanwhile, the threat of the omicron mutation of COVID-19 isn’t stopping a majority of consumers from going about their daily lives, though it has caused some to rethink their regularly scheduled activities. Sixty percent engage in what they consider to be a normal level of activity outside the home. That’s down from 64% one month prior. Among Millennials, 65% engage in normal levels of activity, and among Gen Xers, 64% do. That compares with 58% of Baby Boomers and 49% of Gen Z. And 54% of U.S. consumers plan to cut back on indoor activities that might expose them to the coronavirus during winter months.

ICSC’s Coronavirus Consumer Survey one month ago: Supply chain concerns drive U.S. shoppers to try new retailers