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ICSC Research: Consumers want to return to stores ASAP but want to do so safely

May 13, 2020

More than 70 percent of consumers would feel comfortable visiting brick-and-mortar retail stores within two months of the end of the national emergency, according to an April 10-12 survey and an April 24-26 survey, each of 1,004 U.S. adults, that Engine Insights conducted on behalf of ICSC Research.

There could be significant pent-up demand, as well. About 70 percent of consumers will make purchases they had planned but could not complete because of the pandemic. And 62 percent of consumers either do not plan to cut back on spending or will cut back for only five months or less.

Sixty-six percent of consumers said that when they do return to stores, they’re interested in seeing frequent cleaning/sanitizing, while 62 percent are interested in seeing more hand sanitizer and disinfecting cloths, 49 percent in staff wearing masks and/or gloves and 48 percent in measures facilitating social distancing.

Read the full report here.

By Brannon Boswell

Executive Editor, Commerce + Communities Today