ICSC Releases Super Saturday Survey Results for 2021

MEDIA ALERT: ICSC Releases Super Saturday Survey Results for 2021

ATTN:            Retail/Real Estate/Business Editors and Reporters

WHO:             ICSC

WHAT:           Consumer shopping behavior data for Super Saturday (December 18, 2021)

WHEN:           The ICSC Super Saturday Survey was conducted online from December 10–12, 2021 with a demographically representative U.S. sample  of 1, 010 respondents.

RESULTS:

• 86% of U.S. adults plan to shop and spend money during the next two weeks.
• On Super Saturday alone, 78% of consumers - 200 million people - plan to shop and purchase goods.
• 59% of adults plan to visit a mall or other shopping center on Super Saturday. Among those planning to visit a shopping center, intend to shop (61%), dine (44%) or see a movie (23%).
• The top reasons for shopping during the days leading up to Christmas, because there are more people to buy gifts for (40%) and to take advantage of retail promotions (35%).
• Lingering supply-chain issues will impact what shoppers buy over the next two weeks and 67% of them agree that their remaining holiday purchases will largely depend on what they can find and take immediately.
• 62% of shoppers agree that if they are unable to find the right holiday gifts within the next two weeks due to product unavailability, they will purchase gift cards instead.

About ICSC

The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies. For more information, please visit www.ICSC.com.