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Press Release

ICSC Releases Post-Holiday Survey Results

January 10, 2019


ICSC Releases Post-Holiday Survey Results

ATTN:        Retail and Business Editors and Reporters

WHO:        International Council of Shopping Centers (ICSC)

WHAT:       2018 holiday shopping consumer behavior survey  

WHERE:     This survey was conducted online by Engine Insights on behalf of ICSC December 27-30, 2018 and is based on a demographically representative U.S. sample


  • 70% of adults went to a mall or shopping center this holiday season
  • 93% of holiday shoppers spent with retailers with a physical presence
  • Over half (54%) of holiday shoppers said when buying online from a retailer it was important for that company to also have a physical presence
  • The top three sources of gift purchases were discount department stores like Target and Walmart (71%), traditional department stores (40%) and dollar/variety stores (24%)
  • The ability to see and touch items was the top reason for shopping in-store (52%), followed by the ability to get items immediately (48%), better prices and promotions (37%), and avoiding shipping costs (35%)
  • The majority (86%) of click-and-collect shoppers bought another item while picking up their item in the store, and Millennials bought additional items more often than any other age group
  • Total expenditure in physical stores (44%) almost doubled that of the total expenditure through Amazon (24%)

For more information and methodology, please refer to www.icsc.com/news-and-views/research