ICSC Releases Post-Holiday Survey Results

MEDIA ALERT

ICSC Releases Post-Holiday Survey Results

ATTN:        Retail and Business Editors and Reporters

WHO:        International Council of Shopping Centers (ICSC)

WHAT:       2018 holiday shopping consumer behavior survey  

WHERE:     This survey was conducted online by Engine Insights on behalf of ICSC December 27-30, 2018 and is based on a demographically representative U.S. sample

RESULTS:

• 70% of adults went to a mall or shopping center this holiday season
• 93% of holiday shoppers spent with retailers with a physical presence
• Over half (54%) of holiday shoppers said when buying online from a retailer it was important for that company to also have a physical presence
• The top three sources of gift purchases were discount department stores like Target and Walmart (71%), traditional department stores (40%) and dollar/variety stores (24%)
• The ability to see and touch items was the top reason for shopping in-store (52%), followed by the ability to get items immediately (48%), better prices and promotions (37%), and avoiding shipping costs (35%)
• The majority (86%) of click-and-collect shoppers bought another item while picking up their item in the store, and Millennials bought additional items more often than any other age group
• Total expenditure in physical stores (44%) almost doubled that of the total expenditure through Amazon (24%)

For more information and methodology, please refer to www.icsc.com/news-and-views/research.