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Press Release

ICSC Post-Thanksgiving Weekend Survey Results 2021

November 30, 2021

MEDIA ALERT:  ICSC Releases Post-Thanksgiving Weekend Survey Results

ATTN: Retail/Real Estate/Business Editors and Reporters


WHAT: Consumer shopping behavior data for Thanksgiving Weekend.

WHEN: The ICSC Thanksgiving Weekend Survey was conducted online on November 29, 2021 with a demographically representative U.S. sample of 1,013.


  • 78% of U.S. adults – 200 million people – shopped or spent money this Thanksgiving Weekend.
  • 61% of holiday weekend shoppers – approximately 114 million adults – spent money at a physical store this holiday weekend.
  • Over the five-day weekend period, shoppers cited the ability to physically see or touch merchandise (51%), a general preference for in-store shopping (43%) and interest in browsing for other gifts (35%) as primary motivations for visiting a store.
  • 52% of shoppers shopped with small or locally-owned community businesses in order to show support for them.
  • 72% of customers who purchased items online and picked them up in-store spent additional money at that store or at the same shopping center.
  • Despite extensive deals and promotions, 58% of shoppers did not buy some products because prices were too high.
  • 60% of in-store shoppers and 63% of online shoppers felt the experience in their respective channels exceeded expectations.
  • 56% of shoppers spent money on dining, personal services or entertainment over the weekend, an increase from 48% in 2020.
  • Overall, 75% of Thanksgiving Day through Cyber Monday shoppers visited a mall or other shopping center during that 5-day period.

About ICSC

The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies.  ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high-impact marketing and public relations that influence opinion; provides an enduring platform for professional success; and creates forward-thinking content with actionable insights – all of which drive industry innovation and growth.  For more information, please visit www.ICSC.com.


MEDIA CONTACT: Keith Hudson, Director, Public Relations, ICSC

Email: media@icsc.com

By Keith Hudson

Director, Public Relations