Our Mission

Learn who we are and how we serve our community

Leadership

Meet our leaders, trustees and team

Foundation

Developing the next generation of talent

C+CT

Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support

Events

Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

How to Do Social Media Marketing the Right Way in 2023

April 28, 2023

You can’t create growth without new customers. In a recent episode of the podcast Gary Vee Audio Experience, entrepreneur and New York Times best-selling author Gary Vaynerchuk talks about effective marketing strategies in 2023, how to stand out in a competitive social media market and why he’d rather have a piece of content go viral on TikTok than get a mention on Good Morning America.

Listen to the episode, called The Right Way to Do Social Media Marketing in 2023, here.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more